Books by Roger Dawson
Roger Dawson has authored nine books, all of them published by major publishers. His books have been translated into Spanish, French, Portuguese, Turkish, Finnish, Hungarian, Polish, Russian, Japanese, and Mandarin.
Four have been main selections of major book clubs.
To Order Call 1-800-932-9766 Monday - Thursday 8AM - 3PM PST

Paperback - $14.99
Secrets of Power Salary Negotiating
Are you earning what you're worth? Master negotiator Roger Dawson shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer. In fact, you'll learn how to win salary negotiations and still leave your boss feeling like he or she has actually won! Secrets of Power Salary Negotiating covers every aspect of the salary negotiating process with practical, proven advice:
- From beginning steps to critical final moves
- How to recognize unethical tactics
- Key principles of the Power Negotiating Strategy
- Negotiating pressure points
- Understanding the other party
- Gaining the upper hand
- Analyses of a wide variety of negotiating styles
Published by Career Press; 1st edition (June 30, 2006)
ISBN: 1564148602. Trade Paperback, 240 pages.

Hardcover - $24.95
Secrets of Power Negotiating
Hundreds of thousands of business executives, managers and salespeople from throughout the United States, Australia and Canada have turned to Roger Dawson for negotiating advice. His Nightingale-Conant audio-cassette program is the best selling program in the history of business audio publishing. Now, he reveals all of his negotiating secrets in book form. It will teach any business owner how to dramatically improve profits. It will turn any manager into a dynamic leader. It will show any parent how to shape his or her child's future. It will help you develop power and control over all areas of your life.
Published by Career Press
ISBN: 1564144984. Trade Paperback 320 pages. November 2000.
ISBN: 1564143996. Hardcover 320 pages. March 1999.

Hardcover - $24.99
The Secrets of Power Negotiating for Salespeople
Selling is changing in America. It's getting tougher out there. Competition is sharper than it has ever been. International competition is pushing us to do even better. The buyers to whom you and your salespeople sell have enormous pressure on them to squeeze your prices down even more. Unless your salespeople know how to negotiate well, you can lose profitability, even if sales volume continues to climb. Price pressure has become so great that salespeople must learn to become superb negotiators in order to survive.
Published by Career Press.
ISBN: 156414500x. Trade Paperback. October 2001.
ISBN: 1564144283. Hardcover,
256 pages. August 1999.

Hardcover - $28.00
Secrets of Power Persuasion
Everything you'll ever need to get anything you'll ever want.
The power of persuasion can be yours! Now one of the nation's leading experts on persuasion shares with you his proven success secrets that get other people to see things your way; without threats, without bribes, and without manipulation. Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is must reading for salespeople, managers, marketing specialists, politicians, parents-virtually everyone!
Published by Prentice-Hall.
ISBN: 0735202869. Trade Paperback. January 2003.
ISBN: 0137993544. Cloth Hardcover, 290 Pages. July 1992

Hardcover - $24.99
The Secrets of Power Persuasion for Salespeople
This is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques that anyone looking to boost sales can use immediately to achieve power and influence over each sales contact. the book helps you to master the art of persuasion, in turn, making your sales and profits grow.
Includes sections on:
- How to Play the Persuasion Game.
- How to Analyze Any Buyer
- How to Become a Power Persuader
- How to Master Persuasion Techniques
Published by Career Press
ISBN: 1564147428. Trade Paperback. August 2004.
ISBN: 1564146421. Hardcover 280 pages. November 2002.

Hardcover - $28.00
Thirteen Secrets of Power Performance
What's the secret of making it to the top? Education? Brains? Connections? Or just plain luck? In this book you'll learn how successful people have adopted 13 specific traits that helped them accumulate riches and success. The book is based on interviews with hundreds of the world's most successful people. You'll learn what these secrets are, and how to easily integrate them into your own life. Contains actual case histories of these success techniques in action, as well as dozens of simple exercises, checklists, and proven strategies that empower you to create an ideal job for yourself, overcome procrastination and fear, and break the negative habits and behaviors than can be holding you back from achieving your best.
Published by Prentice-Hall.
ISBN: 0136714978. Trade Paperback. September 1997.
ISBN: 0131230352. Hardcover 290 Pages. November 1994.

Paperback - $14.99
The Weekend Millionaire's Secrets to Investing in Real Estate
THE BEST SELLING REAL ESTATE BOOK IN THE COUNTRY!
When millionaire real estate investor Mike Summey and nationally recognized negotiation expert Roger Dawson got together, they not only became friends but melded their relative strengths into methods of real estate investing that will benefit you in many ways. Thankfully, these two also turned out to be excellent communicators and writers! So not only do understand how to succeed in today's real estate market, THEY CAN EXPLAIN IT so that you'll understand as well, and be able to apply the techniques on your own.
A proven formula for making a killing in small real estate investments in all market conditions.
Published by McGraw-Hill, September 2003.
ISBN: 0071412913. Trade Paperback, 228 pages.
Praise for Roger Dawson's Books
Authors
"I can't believe it! Here's a book that
is packed with wisdom that will help anyone improve their life and
yet it is easy and fun to read! Amazing!"
~
Og Mandino, Author/Speaker (The Greatest Salesman in the World)
"Must reading for anyone in sales and management.
A fast entertaining read that should be required reading for anyone
who deals with people. Highly recommended."
~ Ken Blanchard, co-author The One Minute Manager.
"Roger Dawson's great book will help you
create and expand one of the most critical skills to life-long
success."
~ Anthony Robbins, author of Unlimited Power and Awaken the Giant Within
"Roger Dawson has written a practical,
powerful helpful book on the most important element of success
in our lives. It should be taught in every high school and university
in America!"
~ Brian Tracy, author The Psychology of Achievement and Maximum Performance.
"My business is people. And this book says
it all. Congratulations!"
~
Art Linkletter, author, lecturer and TV personality.
"Clear, relevant, dynamic, empathic, win-win
communication that converts lives of quiet desperation into rich
adventures of exhilaration and inspiration. Observing, listening
to and reading the insights of Roger Dawson has persuaded me to
believe he has mastered that power and now empowers us."
~ Denis Waitley, author of The Psychology of Winning.
"Anyone who is serious about getting what
they want will thoroughly enjoy this book. I heartily recommend it
as a very important reference work for anyone currently involved in
selling an idea, product or service."
~
Tommy Hopkins, trainer, author of How to Master the Art of Selling.
Business People
"An outstanding resource for the new decade!
Full of details, examples, and stories. A must read for anyone
who deals with people."
~ Ted Kulawiak, 3M National Sales Training Manager.
"If you deal with people-in business, in education,
or as a parent-this book will transform your ability to smoothly
get what you want."
~ Douglas Falk, Senior Vice-President, Holland American Line.
"Highly recommended. I never knew that
the art of persuasion was such a learnable skill."
~
Roberto del Rosal, President Bacardi Rum.
"Roger Dawson has always had the best cassette
tapes on negotiating. Now he has the best book ever written on
negotiating."
~ Scott DeGarmo, former Editor Success Magazine.
The Weekend Millionaire's Secrets to Investing in Real Estate
"In my Power of Focus Seminars, I teach that to be successful,
you have to hang out with successful people. ... In this fabulous
book two very successful people share with you everything you need
to know to make millions by investing in real estate. ... Be smart
-- take advantage of their invaluable experience."
~ Jack Canfield,
Co-author, The Power of Focus, Dare to Win, and the Chicken Soup
for the SoulĀ® series.
"Jam packed with practical ideas that work."
~
Don Hutson, CEO, U.S. Learning, Inc.
"If you're ready to be a Weekend Millionaire, read
this book."
~ Mark Victor
Hansen, Chicken Soup for the SoulĀ®.
"When I want to know how to make a deal I turn to
Mike Summey and Roger Dawson. These two master negotiators and
wealth builders are role models for what I want to be when I grow
up. They not only know this stuff, they live it too. Make them
your coaches and read this book often. Your family and your heirs
will thank you."
~ Jim Cathcart, author of best sellers Relationship Selling and
The Acorn Principle.
"I'm very pleased with the book. It is one of the
top selling new business books in the country!"
~ Mary Glenn, Executive
Editor, McGraw-Hill Trade.
"This is a substantive reference for anyone
who wants to build wealth in real estate. Summey & Dawson are respected experts
who know, from experience, how to hedge & diversify & invest
for maximum profitability"
~
Nido
Qubein, bestselling author, well-known speaker.
"This confidence-building book for new realty investors admirably achieves
its goal. The emphasis on acquiring negotiation skills, plus learning
from the real-life investment experiences of two successful investors,
makes the book profitable reading. On my scale of 1 to 10, this book
rates a solid 10... I rate is as one of the top ten real estate books published
this year."
~
Robert J. Bruss, Syndicated Real Estate Columnist
"Run, don't walk to your nearest bookstore to get this book. It's a terrific
road map to financial freedom."
~
Harvey Mackay, author of the NY Times
#1 bestseller Swim With The Sharks Without Being Eaten Alive
Roger Dawson's
Power Negotiating Institute
214 San Carlos Way, Placentia, CA 92870.
Telephone: 800-932-9766
Fax: 714-993-2580
Email: dawsonprod@aol.com